From ideas to impact, build with confidence
Prioritize ideas, build living roadmaps, and connect to delivery in Jira.
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Discover what's worth building
Bring your team together to make confident product decisions
Make prioritization transparent and repeatable
Use built-in frameworks and consistent scoring to evaluate ideas, weigh tradeoffs, and turn evidence into clear priorities that power your roadmap.
Create roadmaps teams can rally around
Build and publish flexible, shareable roadmaps that show not just what you’re building, but why, so stakeholders stay aligned without constant status updates.
All your product work, in one place
Reduce context switching, add visibility, and move faster by seamlessly connecting your ideas to the delivery work happening in Jira.
How it works
Capture ideas and insights
Gather your product opportunities, feedback, and requests in one place and keep your discovery work structured from the start.
Prioritize with flexible frameworks
Compare ideas using custom fields, scoring, and the prioritization method that fits your team, so every decision is grounded in clear criteria.
Rally teams around what’s next
Create and share roadmaps tailored to any stakeholder - even ones outside your organization - and gather feedback through comments, votes, and reactions.
Connect discovery to delivery in Jira
Link product decisions to Jira execution so developers see the full context, roadmaps stay in sync, and teams close the loop when work ships.
Join the 25,000+ customers who build products with Jira Product Discovery
“With Jira Product Discovery, we’re more outcome focused. We worry less about what we’re building, and more about why we’re building it.”
Mirko Grahnert
Principal Product Operations Manager, Booksy
“Jira Product Discovery translated our entire process into a highly transparent workflow, connected to the work we were already doing in Jira.”
Stephanie Leue
Former Chief Product Officer, Doodle
“We can now create roadmaps at the line of business level and at the priority level. It’s kind of amazing, actually.”
Julie Klein
Director of Product Operations, Toast
“I embed the Jira Product Discovery roadmaps within a Confluence page. So, anyone within the business can look up what we made available, what’s in our pipeline for testing, and what’s coming up next.”
Szymon Kikla
Head of Product, Deliveroo
“Being able to show teams what else is going on elsewhere in the business drives a more constructive discussion and enables prioritization. It also makes it easier to ensure work aligns with business objectives.”
Charlie Duke
Senior Product Manager, Mettle
Resources
Transform feedback into smarter product decisions.
Automatically capture customer feedback across any channel and use AI to organize, surface, and connect what matters to prioritization and delivery.
Product management in the AI era
Get real, practical insights on using AI in product work with hands-on demos and conversations with product leaders who are shaping the future of how products get built.
Stop guessing. Start building with confidence
Bring clarity to prioritization, rally your teams, and ship products your customers love.